Search Engine Optimization (SEO)
To improve your Format sites chances of being indexed and increasing its ranking with search engines (like Google, Yahoo, Bing! etc), you can edit your SEO titles and descriptions on a site-wide and per-page basis.
Tap any image to view at larger size.
SEO changes made within your Format site will not appear instantly in search engines. It can take several days for the site to be crawled and updated.
In this article
- Access the SEO Editor
- Global Website SEO
- Content SEO
- SEO Sitemap
- Fetch as Google tool
- Images with alt-text
- Further Information
Access the SEO Editor
- From your Dashboard, tap 'Site Settings' icon, lower-left.
- Tap 'SEO' to open up the SEO tab.
Global Website SEO
This shows how your website homepage will appear in search engine results.
SEO Site Title
This what visitors will see at the top of their browser window and on search engines.
You should include your name or business name or the main focus of what the site is about. To best optimize your page for search engines, provide a descriptive title up to 70 characters long.
Example: Jane Dovercourt
SEO Website Description
This is your homepage description and will only be shown in search result by search engines. It will not appear on the page.
To best optimize your page for search engines, provide a relevant description up to 250 characters long.
It should be written in a way that is clear and easy to understand with relevant keywords.
Example: Jane Dovercourt is a Toronto-based portrait and editorial photographer. With 15 years of portrait and editorial photography, Jane has never missed a beat.
You can add a SEO Page Titles and Description specific for each page of your site.
Click 'Improve your SEO' to open up the SEO Bulk Editor.
SEO Bulk Editor
Add your SEO Title and Description for each page. It should be specific to the content of the page. It will only be shown in search engine results. It will not be visible on your site.
Enter a comma-delimited list of words which describe your website. This helps optimize your site’s search engine results. Use a comma ',' to separate words.
Your keywords should be between 150-160 characters.
Example: portrait photographer, editorial photographer, Toronto-based photographer, creative professional
Please note that Google does not use keywords for their search engine ranking, however keywords may be considered in search engines such as Yahoo and Bing.
Your sitemap allows search engines to crawl the site more intelligently.
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.
Learn more about how sitemaps work here.
Submit a sitemap to Google
This schedules your sitemap to be crawled by Google's systems.
To submit a sitemap to Google, you will first need to verify your ownership of your domain name in the Google Search Console. Please see our detailed guide for more details.
Once your site has been verified, you are able to submit a sitemap in the Google Search Console.
- From your Google Search Console, select 'Sitemaps'
- Select 'Add/Test Sitemap'
- Enter 'sitemap.xml' input box and click 'Submit'
Refresh the page and you should now see the sitemap appearing under 'Sitemaps'
Further instructions on how to submit your sitemap to Google available here.
Fetch as Google tool
The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site and request crawling of your site, helping your site changes index in Google search more quickly.
Using the Fetch as Google tool
- Navigate to 'Fetch as Google' in the Google Search Console
- Click 'Fetch and Render' for the URL you'd like to see. Leave the URL input box blank to fetch the homepage.
- After fetching, a row will appear under path. Click 'Request indexing' to force Google to crawl the site. Crawling happens a few minutes after clicked.
- Click the '>>' to view to see the visualization of how Googlebot and users see your page.
More details on the Fetch as Google tool are available here.
Images with alt-text
On Gallery Pages it is possible to add alt-text to your images, this also helps increase your sites searchability and should be used to describe the image shown.
When adding alt-text use words that people would use when searching but don't use keywords that don't relate to the image.
Alt-text stands for 'alternative text'.
There is a huge amount of information available online on Search Engine Optimization.
We are unable to cover everything there is to know in this article but if you are interested in learning more we recommend you start with this site:
The Beginner's Guide to SEO https://moz.com/beginners-guide-to-seo
It is important to check regularly to see how your search engine optimization efforts are working.
You can then try other words or combinations in an effort to improve results.
There are many tools available but we find that Google Analytics will provide you with a comprehensive statistical overview of your Format portfolio site.
If you haven't already added Google Analytics to your Format portfolio site please follow our guide here.
Reach us online at our live chat or via our email email@example.com if you have any more questions. We’re happy to help!