Introduction

To improve your Format sites chances of being indexed and increasing its ranking with search engines (like Google, Yahoo, Bing! etc).

You can edit your SEO titles and descriptions on a site-wide and per-page basis.

Tap any image to view at larger size.

SEO changes made within your Format site will not appear instantly in search results. It can take several days for the site to be re-indexed and updated.

Tap any image to view at larger size.


In this article
  • Access the SEO Editor
  • Global Website SEO
  • Content SEO
  • Website Keywords
  • Submit a sitemap with Google Search Console
  • Images with alt-text
  • Further Information

Access the SEO Editor

SEO Global Settings panel

  1. From your Dashboard, tap 'Site Settings' icon, lower-left
  2. Tap 'SEO' to open up the SEO tab
  3. Warning to show current SEO status (in this example SEO: Incomplete')
  4. The Search Preview shows how your website homepage will appear in search engine results
  5. SEO Website Description field.

Global Website SEO

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This shows how your website homepage will appear in search engine results.

SEO Site Title

This is what visitors will see at the top of their browser window or tab and in search results.

You should include your name or business name or the main focus of what the site is about.

To best optimize your page for search engines, provide a descriptive title up to 70 characters long.

Example: Jane Dovercourt Photographer

SEO Website Description

This is your Homepage description and will only be shown in search result by search engines. It will not appear on the page.

To best optimize your page for search engines, provide a relevant description up to 250 characters long.

It should be written in a way that is clear and easy to understand with relevant keywords.

Example: Jane Dovercourt is a Toronto-based portrait and editorial photographer. With 15 years of portrait and editorial photography, Jane has never missed a beat.


Content SEO

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You can add an SEO Page Title and Description specific to each page of your site.

Tap 'Improve your SEO' to open up the SEO Bulk Editor.

SEO Bulk Editor
SEO Bulk Editor options for adding Page Title and Page Description easily

Add your SEO Title and Description for each page. It should be specific to the content of the page. It will only be shown in search engine results. It will not be visible on your site.


Website Keywords

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Enter a comma-delimited list of words which describe your website. This helps optimize your site’s search results. Use a comma ',' to separate words.

Your keywords should be between 150-160 characters.

Example: portrait photographer, editorial photographer, Toronto-based photographer, creative professional

Please note that Google does not use keywords for their search engine ranking, however keywords may be considered in search engines such as Yahoo and Bing.

SEO Sitemap

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Your sitemap allows search engines to crawl the site more intelligently.

A sitemap is an auto-generated file that lists the web pages of your site to tell Google and other search engines about the organization of your site content.

Learn more about how sitemaps work here.


Submit a sitemap with Google Search Console

Please see our separate detailed guide for submitting a sitemap with Google Search Console here.


Images with alt-text

On Gallery Pages it is possible to add alt-text to your images, this also helps increase your sites searchability and should be used to describe the image shown.

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When adding alt-text use words that people would use when searching but don't use keywords that don't relate to the image.

Alt-text stands for 'alternative text'.

Further Information

There is a huge amount of information available online on Search Engine Optimization.

We are unable to cover everything there is to know in this article but if you are interested in learning more we recommend you start with this site:

The Beginner's Guide to SEO https://moz.com/beginners-guide-to-seo

It is important to check regularly to see how your search engine optimization efforts are working.

You can then try other words or combinations in an effort to improve results.

There are many tools available but we find that Google Analytics will provide you with a comprehensive statistical overview of your Format portfolio site.

If you haven't already added Google Analytics to your Format portfolio site please follow our guide here.


Reach us online at our live chat or via our email info@format.com if you have any more questions. We’re happy to help!