This article helps you add the Facebook Pixel code to the <head> area of your Format site.
It does not guide you on the creation of the code or why you may want to do this.
Please see the Facebook Business Help Center for more information on this.
Create a Facebook Pixel
Please follow this guide developed by Facebook and select the 'Manually Install the Code Yourself' option as you go through their guide.
The code you need to 'Copy' should look like:
Add to the <head> of your site
From your Dashboard click 'Settings' (lower-left corner)
Scroll down to the Custom <head> Include area
Read the warning then 'Continue Anyway'
Paste in code
You will now be able to click into the field and 'Paste' the Facebook Pixel Code. Ensure you do not override or delete any other code you may have added previously
Click 'Save Changes'
The code will now be included on every page of your site that is marked as 'Online'
You can now return to the Facebook Pixel admin page and complete the necessary connection/setting processes.
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