How to get help at Format

Guide on how to access our in-app messaging service.

Updated over a week ago

You can reach out via chat when you log into your Format account or email us at We are a small support team of eight, who all work remotely from countries and locations around the world and across different timezones which makes it very hard to provide telephone support.

We provide online support as this allows us to quickly locate your Format account, website/s, billing information, and some operating system details (browser last used and device operating system).

There are times when we may have only one or two support team members available to assist you, so we try to provide the tools and a large range of help articles to resolve your issues quickly, including Frankie, our bot who can present you with replies to simple questions as shown here.

We may ask you to send us screenshots or videos and it is easiest to keep all this information in one single conversation to avoid confusion and misunderstanding.

We may not always know the answer, but we will do our best to find out, and to reply back to you, or escalate to another team member for assistance. Again, due to locations and timezones, this may not be possible immediately but we will provide you with realistic expectations of when you can expect to hear back from us.

You can also refer to these conversations in the future, accessing these easily as shown here.

In-app Chat Messaging

Our in-app chat messaging is available when logged in to your Format account (located in the lower-right corner of your Format account when logged in).

  1. Activate in-app chat support by tapping this icon

How our in-app chat support works

When you first use our in-app chat support you will see some options

  1. Start a conversation

  2. Approximate timing on our response to you (we try to be quicker!)

  3. Send us a message

  4. See all your conversations (you can re-open and add more information to previous messages and send that to us for further follow-up), this also includes information or messaging that we have sent you

  5. Search articles. We do have a large range of help articles, most include video guides and/or screenshot images

  6. Close the messaging window

Searching for help

  1. Add a word to the search area

  2. This generates a list of results to select from below

Help Article display

  1. The help article will be displayed at a larger size

  2. Resize toggle to reduce width

  3. Scroll down to see more information

Enlarge video

1. Click to view the video at Fullscreen size

Starting a new conversation

  1. When you click the 'Send us a message' you can add some words

  2. Frankie, our bot will try and show you some suggested results

First related replies

  1. Option selected

  2. Start of reply by Frankie

  3. Link to a help article

  4. Another help article option

  5. Frankie checking if the answer helped?

  6. Add further words or change search words

Second question asked

  1. Asking Frankie a more detailed question

Frankie's reply

A human replies!

  1. Reply from one of our human team members

  2. Your option to reply and continue the conversation.

If you are not online when we reply, the message will be sent to the email address you wrote to us with, or, if you were logged in to your Format Account, it will be the email address that you use to login.

Reviewing all conversations

1. Most recent messages are at the top, tap to view

2. Messaging sent from Format team

3. Welcome message when starting a new Format site


You can contact us using the email address at any time.


Messaging our team via Facebook is also possible but this does not provide us with immediate information about you or your site, so it may require us to ask you for more information so we can locate your account and help you further.

Still have questions? Reach us on our live chat or email us at We’re here to help!

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