This article helps you add the Facebook Pixel code to the <head> area of your Format site.

It does not guide you on the creation of the code or why you may want to do this.

Please see the Facebook Business Help Center for more information on this.

Create a Facebook Pixel

Please follow this guide developed by Facebook and select the 'Manually Install the Code Yourself' option as you go through their guide.

The code you need to 'Copy' should look like:

Add to the <head> of your site

  1. From your Dashboard tap 'Settings'
  2. Tap 'Site'
  3. Scroll down to the Custom <head> Include area and read the warning then 'Continue Anyway'

Paste in code

  1. You will now be able to tap into the blank field and 'Paste' the Facebook Pixel Code
  2. Tap 'Save Changes'

The code will now be included on every page of your site that is marked as 'Online'

You can now return to the Facebook Pixel admin page and complete the necessary connection/setting processes.

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