We discuss strategies for selecting the right theme for your Format site based on your profession.
Video transcript
Identifying your goals can help to focus the content and design of your website. It all starts with your theme selection. The theme of your site will determine the layout of your site menu, Gallery Pages, and Collection Pages (or image navigation). Your site's theme dictates the type of viewing experience that someone will have when looking at your work.
FOR FINE ART SITES
Think of your website like an online exhibition: give the images room to breathe. For this type of site, we recommend a large-scale vertical or horizontal scroll. Try themes like Ora or Panorama, or add some drama with a staggered display with themes like Meander.
FOR SITES GEARED TO PROFESSIONAL CLIENTS (AGENCIES/BUSINESSES)
For a portfolio geared towards professional clients, you want a faster viewing experience. Agencies and publications might be reviewing the sites of multiple professionals, so you only have a short window of time to make an impact.
For these types of sites, we recommend themes with a titled overview so visitors can quickly get a sense of your style and compositions. Themes like Hue, Peak, and Amazon offer visual impact with a quick overview of images.
FOR CUSTOMER-FACING SITES
For customer-facing sites like portrait and event photography, you might want to start with a Homepage that gives a quick introduction to you, your services, and your work. If someone is hiring you for a special event, they want to know who is behind the camera.
For sites like these, use themes like Clarity and Contact which have clean, accessible site menus. For your Homepage, try using a Custom Page with image and text blocks or slideshows to give highlights of your services and your approach to shooting.
Still have questions? Reach us on our live chat or email us at info@format.com. We’re here to help!